The platform is rolling out a fresh option that allows them to lessen the volume of AI-made media appearing in their feeds. This initiative comes as the platform announced that it now features over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global launch. This advancement coincides with a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” commented a platform representative.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its network labeled as AI-generated. Overall, more than 100 m media items are added to the platform every day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI-generated videos they see by opening the “manage topic” setting in the app and picking AI-made media. Other topics that can already be modified under the setting include politics, clothing, beauty, and movement.
Platform Guidelines
The platform’s rules mandate content makers to identify convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
In addition, the platform will henceforth apply an AI-generated tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is additionally establishing a $2 million awareness program for experts and institutions to develop learning resources about ethical AI use. This project will support non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has supported its content review process, following debate over plans to cut jobs for hundreds of safety staff in Britain. The company is set to cut a significant number of roles in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by people. The company stated a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
