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Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in Formula 1

Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5bn in a change of corporate structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no comment on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Financial Growth

The deal signifies a significant increase in value of Mercedes F1 since Ineos acquired its stake for £208m in 2022.

The rise reflects the growth in market values of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Present Performance

The Mercedes team are second in the team standings, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Written by

Shelby Miller

A seasoned gaming analyst with over a decade of experience in online casino trends and strategy development.

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